Glass Is Life
Glass Is Life is a big, bold integrated brand campaign for glass manufacturer Owens Illinois that changes perceptions about glass packaging and what it means to be beautiful, sustainable, flavorful, and healthy. In addition to attracting over 450k visitors to the Glass Is Life microsite, and over 200k likes to the Facebook page, the campaign succeeded in driving new partnerships with leading CPG companies, resulting in new revenue streams.
Glass Is Life was a global community engaging in 6 different languages, Spanish, Portuguese, Italian, French, Polish and English across Facebook, Twitter, Instagram, Tumblr, Pinterest and YouTube. Our combined channel likes were 296,776 strong, reaching conscious consumer millennials on Instagram to spirit and craft beer industry leaders on Twitter to healthy lifestyle-focused mommy bloggers on Facebook. Our community diversity and size spoke volumes to the type of social content Glass Is Life has created and curated to keep the glass-loving community fed and educated.
The campaign was featured on Ad Age, and nominated for a Shorty Award.
Read the Ad Age article
SOCIAL MEDIA CONTENT
In partnership with O-I, we developed a social-content strategy to pump out fun, engaging content around glass, from using the #chooseglass hashtag to link to food recipes to Instagram photos at events. We created in-house content based on trending topics that are tied to glass in a humorous way, as well as informational posts that are tied to the benefits of glass.
