ALDI
I’m one of three copywriters who shared responsibility for ALDI’s TOV on digital and social executions. Roles included writing copy for weekly social posts, seasonal campaigns, and ALDI’s website and eNews.
ELEVATE CAMPAIGN
2023 was a year of deliciousness where we elevated our meat and seafood products. It’s OK if you lick the screen… I won’t judge.
ALDI FINDS
ALDI drops new limited-time specialty products every Wednesday, which they call ALDI Finds. So every week is a new opportunity to jump on trends and hype them up.
One of my highest-performing posts capitalized on the Roman Empire trend, leading to some amusing responses.
