Just For Men
You can’t stop gray hair, but you can control it.
JFM Touch of Gray is the essential hair coloring solution for 40+-year-old men with high-level careers and a track record of major milestones. We positioned Touch of Gray as the official sponsor of taking control and created a campaign that targets men who have reached their prime, and want to prolong that distinguished moment.
CONTROL THE GRAY
Whether it’s through a print ad or a rich media banner ad on a tablet, we wanted to give audiences the opportunity to swipe away the gray with these interactive extensions.
Interactive Just For Men ad accompanying digital publications on tablets, through which swiping the gray off the screen is an extension of taking control.
Print ad with an interactive comb that lessens the gray and adds a distinguished marker on our hero as you move it.
OFFICIAL SPONSOR OF TAKING CONTROL
JFM’s presence will be felt all over streaming services such as YouTube, DVR and Hulu, where onscreen control buttons will be sponsored by Touch of Gray and pause screens will utilize Just for Men branding as the “official sponsor of taking control”.
DVR Takeover
YouTube Takeover
HULU TAKEOVER
Since Hulu is a perfect platform for customized ad experiences, JFM will put its own spin on the traditional ad breaks by granting users 30 secs. of control through their choice of personal pictures pooled from Facebook, RSS feed of news headlines, or an ad-free experience following a Touch of Gray testimonial video.
Experiential Stunts
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Control Your Stops
Since busses are one of the few transportation methods that passengers have control over, JFM will have a branded takeover on bus banners, LED screens, and bell cords. For every stop the bus makes, passengers will be reminded that JFM magic wands also stop wherever they want them to.
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Control Your Entertainment
Whether they’re on a plane or in a cab, passengers will be given free rein to control their inflight/on-ground entertainment by syncing their media accounts and accessing services such as Netflix, Hulu, Spotify, HBO Max or Apple TV during their trip.
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Control Your Wait
Rather than be subjected to crappy pay-per-minute wireless internet service at the airport, JFM will give travelers the upper hand by granting them a free dedicated Wi-Fi network which they can access by entering our advertised code “U+R+N+Ctrl”